Continuing the search for more partners in Germany

Heimtextil 2012, being held between the 11-14 January in Frankfurt, Germany, is the largest international trade fair for home and contract textiles. NordicComfort® products will be presented by Sense of Nature at the fair at our booth A52 Hall 8

Visiting the stand will give visitors the chance to rejuvenate and experience the feeling of real NordicComfort® through the SilkChair. This unique resting place will be in high demand in the busy fair as it provides a perfect pit stop for visitors to rest while enjoying some refreshments and learning more about how this unique silk product is revolutionising the world of sleep for both consumers and business owners.

As more and more customers look to buy unique, natural sleeping products that eschew traditional down/feathers or man-made fibres, the unique edge of the NordicComfort® brand strongly appeals shoppers looking for sleep products that combine quality with health properties. Therefore, NordicComfort® products shall be presented to visitors at the fair which includes some of the most successful retailers and distributors in the country who want to join the silk movement and bring better sleep and improved lives to their loyal customers.

By talking to the team, experiencing the products first hand, and watching entertaining material, visitors to the booth will learn how to use NordicComfort® brands as the best way to leverage the fastest-growing segment within the sleeping products market. Partners who join the NordicComfort® silk revolution will form an important part of its mission to bring augmented sleep solutions to consumers while benefiting from sustainable, long-term growth.